← All Projects

TRAPICHE

Complete rebranding of a Madrid smash burger restaurant — from logo and visual identity to social media strategy.

Rebranding & Social Media Trapiche 2023
Trapiche — new brand identity on grill

Brand Identity

A complete visual overhaul: bold, playful, and instantly recognizable. The new Trapiche identity centers on a burger icon that doubles as a UFO — because these burgers are out of this world.

Trapiche new logo — burger UFO icon

Color Palette

Yellow
Red
Black

Typography

Montserrat — Black / Extra Bold

TRAPICHE

Guy eating Trapiche burger Smash burger being pressed on grill Seasoning smash burger patty

Before & After

A complete transformation — from a generic grill restaurant to a bold, memorable smash burger brand with a cohesive visual system.

Logo

Before

Old Trapiche logo — Grill Trapiche oval
→

After

New Trapiche logo — burger UFO icon

Instagram

Before

Old Instagram — @trapichebargrill, 7 posts
→

After

New Instagram — 336K followers, branded feed

Next Project

Mowgli

Building a brand identity for premium dog food.