← All Projects

MOWGLI

Building a brand identity for premium dog food that's as lovable as the dogs it feeds.

Brand Identity & Packaging Mowgli 2023
Mowgli brand identity cover

Creating a brand from scratch

Mowgli required a complete brand identity that would stand out in the premium pet food market. The challenge was to balance playful charm with premium quality, creating a visual system that appeals to dog lovers while commanding shelf presence. Every element was designed to tell the story of a brand that truly understands and loves dogs.

Brand Identity

Mowgli logo with paw print
Beagle on bright yellow background

Color Variants

Mowgli brown color variant logo
Dog portrait

Packaging Design

Mowgli packaging - two bags of premium dog food
Mowgli packaging alternate view

Brand Elements

Brand pattern with paw prints Brand pattern variant
Brand texture 1 Brand texture 2

Next Project

Recuperaciones Pérez

Transforming a recycling company's digital presence.