LA FLORESTA

The Challenge

Proyectos La Floresta is a renovation and interior design studio in Madrid specializing in high-end residential transformations. They needed a complete brand system that positions them as a premium option in a crowded market — from a distinctive logo and color palette to professional photography of their finished projects, a website that converts visitors into clients, and social media ads that generate leads.

The goal was to build a visual identity that communicates the quality of their craftsmanship before a potential client ever steps into one of their renovated spaces. Every touchpoint had to feel refined, trustworthy, and architecturally minded.

Logo Design

The logo is inspired by a classic arched doorway — a direct reference to the company’s core work: transforming the spaces people walk into every day. The semicircular fanlight with radiating lines evokes elegance and architectural tradition, while the structured panel design below communicates precision and craftsmanship. It’s a mark that feels both timeless and distinctive in the construction sector.

Color Palette

The palette pairs deep navy and royal blue with soft natural tones. Navy establishes authority and sophistication — positioning La Floresta as a serious, premium firm rather than a generic contractor. The electric blue adds energy and modernity. The softer chartreuse and cream bring warmth and approachability, reflecting the domestic, livable spaces the company creates. Together, the palette stands out sharply in a sector dominated by grays and oranges.

Interior Photography

Professional architectural photography is the backbone of La Floresta’s marketing. I photographed their completed renovation projects to showcase the quality of finishes, the attention to lighting, and the livability of each space. These images are used across the website, social media, and client presentations — they’re the proof that turns a prospect into a client.

Web Design

The website is designed to convert visitors into consultation requests. Clean layout, prominent photography, clear service descriptions, testimonials, and a strong call to action. The blue brand colors anchor the design while generous white space lets the project images breathe — because in renovation, the work speaks for itself.

Social Media Advertising

I designed social media ad campaigns for La Floresta focused on lead generation — targeting homeowners in Madrid who are considering a renovation. The ads use the brand’s photography and a clear, direct message to drive free consultation requests. The combination of professional imagery and a low-barrier CTA consistently generates qualified leads.