Portfolio
Event Imagery for Upstream
Project Details
Project Title
Event Imagery for Upstream
Role
Graphic design
Objective
To craft memorable visual content that would resonate on Upstream's social media channels and at their live events, staying true to the company's branding ethos.
Creative Direction
Within the established brand guidelines of Upstream, I sought to inject unique, event-specific flair into each design. My goal was to marry Upstream’s brand consistency with the distinct energy of each event, creating a visual synergy that was both familiar and exciting.
Execution
My designs were a blend of bold color schemes and dynamic layouts, ensuring each social media announcement would capture attention in the fast-paced digital arena.
The live event visuals were carefully curated to not only inform attendees but also to build anticipation and facilitate engagement, mirroring the events' interactive vibrancy.
Outcome
The project was a catalyst for increased online interaction and received acclaim from event participants. This initiative served as a testament to the power of visual storytelling in creating community engagement.
Personal Insight
Through this project, I embraced the challenge of visual consistency across diverse platforms, enhancing my expertise in versatile branding and live event promotion.
