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EKA

A premium beauty center deserved a premium identity. We stripped away the ornamental and built a visual system rooted in elegance.

Brand Identity & Design EKA Beauty 2023
EKA Beauty - Close-up of eye with clay mask

The Challenge

The original brand had a dated circular emblem that didn't reflect the premium, modern aesthetic of EKA's luxury beauty treatments. The visual identity needed to evolve — to communicate sophistication, elegance, and the transformative power of their services.

We set out to create a cohesive design system that would elevate every touchpoint: from the logo and color palette to business cards, treatment photography, and social media presence. The new identity needed to feel both timeless and contemporary.

Before

Original Logo

EKA original logo

After

New Logo

EKA new logo

Brand System

The new visual language is built on clean typography and a carefully curated color palette. Every element works harmoniously to create a premium, cohesive brand identity.

Logo Variants

EKA logo variants

Color Palette

EKA color 1 EKA color 2 EKA color 3 EKA color 4

Deliverables

From editorial layouts to packaging and digital presence, the new brand system extends across all customer touchpoints.

EKA editorial card design
EKA business card front EKA business card back
EKA treatment - woman with face mask EKA skincare - elegant hands
EKA treatment - massage tool EKA treatment - gua sha
EKA Instagram profile

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