Portfolio
Chipa Madrid Social Media Rebrand
Project Details
Project Title
Chipa Madrid Social Media Rebrand
Role
Content creator specialist
Objective
To inject new life into Chipa Madrid's online image, crafting a social media persona that's as vibrant and appealing as their culinary creations.
Approach
I embarked on a meticulous analysis of Chipa's existing social media landscape, pinpointing areas ripe for rejuvenation. Staying true to the brand's established guidelines, I injected vivacity with a palette that complements their signature offerings, ensuring each post echoed the brand’s character.
Execution
The transformation journey was marked by a selection of high-caliber imagery, each capturing the authenticity and allure of Chipa's dishes, while posts were carefully designed to resonate with the brand's core values and narrative.
Outcome
The rebrand not only unified Chipa’s digital presence but also amplified its reach, resulting in bolstered engagement rates and fostering a deeper brand-audience connection that set a new precedent for their digital identity.
Reflection
This project was a canvas for my creative strategies, blending analytical insights with artistic execution to elevate Chipa’s brand story within the digital realm.
Before
After
