ABOUT TOWN
Designing editorial media kits that help influencers land premium brand partnerships and collaboration deals.
The Project
About Town is a talent agency that represents digital creators and influencers. The challenge: create polished, professional media kits that serve as each influencer's first impression to potential brand partners. These kits need to be visually compelling, clearly communicate audience metrics and engagement, and showcase the influencer's unique voice and audience.
A media kit is often the first piece of collateral a brand sees when evaluating an influencer partnership. It needs to tell a complete story in just a few pages—who the influencer is, who their audience is, and why collaborating makes sense.
Media Kit Showcase
Below is a sample from the work with Alexandra Pueyo, a creator and influencer represented by About Town. The design system balances editorial sophistication with modern digital aesthetics.
Alexandra Pueyo
Media Kit Elements
A comprehensive media kit includes everything a brand needs to understand the partnership opportunity.
Audience
Demographics, interests, and psychographics that show why this influencer is the right fit for specific brand categories.
Engagement
Authentic engagement rates and audience sentiment analysis that demonstrate the quality of followers.
Collaborations
Highlight of previous brand partnerships and successful campaigns that show track record.
Content Style
Visual samples showcasing the creator's aesthetic and content pillars that guide brand collaborations.
Pricing
Clear collaboration pricing tiers for different content types—posts, stories, reels, TikToks.
Brand Voice
Description of the creator's authentic voice and messaging, helping brands align with the partnership.
Brand Collaborations
Alexandra Pueyo and other About Town creators have partnered with leading fashion and lifestyle brands.