ABOUT TOWN
Editorial media kit design for a talent agency representing digital creators and influencers — crafting the first impression that lands premium brand partnerships.
The Challenge
About Town is a talent agency that represents digital creators and influencers. They needed polished, professional media kits that serve as each influencer’s first impression to potential brand partners. A media kit is often the single piece of collateral a brand evaluates before deciding on a partnership — it needs to tell a complete story in just a few pages: who the creator is, who their audience is, and why collaborating makes commercial sense.
The design challenge was to balance editorial sophistication with clear data presentation. Each kit needs to feel premium and aspirational while delivering hard metrics like follower counts, engagement rates, and audience demographics in a way that’s immediately scannable by a marketing team evaluating dozens of influencers at once.
Media Kit — Alexandra Pueyo
Media kit for Alexandra Pueyo, a Miami-based fashion, style, and design influencer with 51.4K TikTok followers and 25.8K on Instagram. Use the arrows or keyboard to browse through the document.
