Portfolio
Trapiche Grill Rebranding and Marketing Revival
Project Details
Project Title
Trapiche Grill Rebranding and Marketing Revival
Role
Content creator & social media manager
Objective
To modernize the image of Trapiche Grill and breathe new life into its marketing and social media persona.
Creative Direction
Tasked with refreshing the brand, I chose a vibrant color palette that speaks to the zest and flavor of Trapiche's offerings. The red and yellow hues invoke a sense of culinary adventure, while the 'off-black' adds an element of sophistication. Each design choice was intentional, aimed at evoking a visceral response akin to the sensory experience of dining.
Marketing Strategy
My approach to social media was storytelling through visuals, capturing the sizzle of the grill and the craft of the chefs. By collaborating with local influencers and engaging with the foodie community, we not only promoted the brand but also celebrated the culinary arts. The advertising campaigns were a mix of targeted digital outreach and community-driven events, creating a buzz that extended beyond the digital space.
Outcome
The rebranding journey was a turning point for Trapiche Grill, evident in the spike of social media activity and the influx of diner reviews praising the new ambiance. This project sharpened my skills in brand storytelling and reinforced the value of a holistic marketing approach that aligns digital strategy with on-ground presence.
Reflection
This experience was a testament to the transformative power of design and strategic marketing. It was a comprehensive exercise in brand rejuvenation that has since informed my approach to similar projects, always striving for a harmonious blend of tradition and innovation.
