Portfolio
Mowgli Brand Identity
Project Details
Project Title
Mowgli Brand Identity
Role
Brand strategist and creative director
Objective
To craft an unforgettable brand identity for Mowgli Pienso that echoes its dedication to high-quality, nutritious dog food.
Design Philosophy
The vibrant yellow (#ffd301) symbolizes the joy and vitality dogs exude, reflecting the positive impact of Mowgli's nourishing food. The deep brown (#5c351d) anchors the brand in the authenticity and earthiness of its natural ingredients, promoting trust and reliability.
Execution
The logo, featuring a distinctive paw print, serves as a direct nod to the brand's canine-centric ethos.
The packaging design, leveraging the chosen color palette, stands out on shelves, fostering brand recognition and recall.
Advertisements employ humor and warmth in their taglines, reinforcing Mowgli's image as a friendly and premium brand.
Outcome
The reimagined brand identity has resonated well with pet owners, distinguishing Mowgli Pienso in the marketplace as a symbol of quality and care.
Personal Insight
This project was a journey into understanding how visual elements can profoundly connect a brand with its community, emphasizing the importance of color psychology and design in storytelling.
