Portfolio
Proyecto La Floresta Online Engagement & Lead Generation
Project Details
Project Title
Proyecto La Floresta Online Engagement & Lead Generation
Objective
To modernize Proyecto La Floresta's online presence with a minimalist design that mirrors the elegance of their property developments, enhancing lead generation via strategic digital marketing.
Strategy & Execution
Social Media: Developed a narrative-driven approach, showcasing property transformations through captivating before-and-after visuals and engaging reels that outline renovation plans.
Ad Campaigns: Initiated targeted ad campaigns, achieving a notable click-through rate (CTR) of 3.2%, by focusing on high-quality engagement. Landing Page Design: Designed a minimalist landing page that effectively converted interest into action, evidenced by a 5% increase in conversion rates.
Outcome: The rebranding and marketing efforts led to a significant boost in social media interaction and a substantial increase in lead generation, marking a turning point in Proyecto La Floresta's digital marketing strategy.
Ad Campaigns: Initiated targeted ad campaigns, achieving a notable click-through rate (CTR) of 3.2%, by focusing on high-quality engagement. Landing Page Design: Designed a minimalist landing page that effectively converted interest into action, evidenced by a 5% increase in conversion rates.
Outcome: The rebranding and marketing efforts led to a significant boost in social media interaction and a substantial increase in lead generation, marking a turning point in Proyecto La Floresta's digital marketing strategy.
Reflection
This project underscored the power of visual storytelling in real estate marketing and the critical role of targeted digital strategies in driving engagement and conversions
