FUNDACIÓN ALMANARA NATUR
Building the brand identity, website, social media presence, and visual documentation for a foundation dedicated to social inclusion through environmental action and circular economy.
The Challenge
Fundación Almanara Natur is a social foundation focused on inclusion and environmental sustainability. They work with people at risk of exclusion, providing training and employment through recycling, circular economy initiatives, and nature conservation. When we started working together, they had no visual identity, no website, and no social media presence — just a powerful mission that needed a voice.
The challenge was to build everything from scratch: a brand that communicates trust, warmth, and environmental commitment, a digital home that tells their story, and a social media strategy that grows their community and attracts collaborators and institutional partners.
Logo Design
The logo combines two powerful symbols: a person with open arms representing inclusion and human dignity, and leaves representing nature and environmental stewardship. The circular form suggests the circular economy at the heart of Almanara’s mission — transforming waste into value, and transforming lives in the process. The design is intentionally clean and modern so it works across all contexts, from official documents and institutional presentations to social media and printed materials.
Color Palette
I chose a blue-based palette deliberately. Blue communicates trust, stability, and professionalism — essential for a foundation that needs to build credibility with institutional partners, donors, and government agencies. The deeper navy anchors the brand with authority, while the lighter sky blue adds warmth and accessibility, reflecting the human side of the foundation’s work. Together they evoke sky and water — natural elements that reinforce the environmental mission without falling into the cliché of using green, which felt too obvious and already overused in the environmental space.
Web Design
The website is the foundation’s digital home. It answers three questions at once, who they are, what they do and how anyone can get involved, and it works as a resource hub for the training programmes, the environmental initiatives and the news. Institutional yet approachable: clean layouts, photography with room to breathe, and a structure that puts the story first.
In September 2026 I rebuilt it from the ground up and published it on the 30th. The one running inside this page is that one, live, not a screenshot.
The real site, running inside this page. Click once to scroll and click through it.
Social Media Presence
I built and manage Almanara’s social media presence from the ground up. The content strategy focuses on three pillars: showing the real daily work of the foundation to build authenticity, educating the audience about circular economy and environmental impact, and celebrating the people — team members, volunteers, and beneficiaries — who make it all possible.
Consistent posting with the brand’s visual language has helped grow a genuine community around the foundation.
Photography
As part of my ongoing work with the foundation, I document their activities, facility visits, and events through photography. These images serve a dual purpose: they fuel the social media content pipeline and provide the foundation with a professional visual archive of their impact. From recycling facility tours to team workshops, the goal is always to capture the human side — real people doing meaningful work.
